Why Pinterest is so important for marketers?
Pinterest is a visual discovery and sharing platform that has more than 175 million monthly active users. It's a powerful tool for marketers because it allows them to create and share images and videos that can help promote their products or services.
Some of the ways that Pinterest can be used by marketers include:
Creating boards that showcase their products or services
Creating pins that include call-to-action buttons linking to their website or product pages
Participating in group boards where they can share their pins with a larger audience
Engaging with followers by repinning their pins, commenting on them, and following them back
Using promoted pins to reach a wider audience
Pinterest is a great platform for promoting your business because it allows you to visually promote your products or services. You can create Pinterest boards with descriptions and links to each of the items you pin, which is the best way to use Pinterest for marketing because it allows users to easily click through and buy products.
Pinterest also makes it easy for users to share pictures and videos that they find interesting with their family and friends, so when you pin your content, your followers can easily share them with their relevant audiences. For marketers, this means that more people will see their pins, increasing the chance that someone might buy one of their products or services.
There are some basic guidelines for businesses interested in using Pinterest as a marketing tool:
Don't just add pretty pictures without adding any useful information or links back to your site.
Be sure to add your website URL and contact information in the profile section.
Link all images to their sources (e.g., blog posts, articles, or products) for full attribution and link back to your site when possible.
Post at least once a day if you want people to notice your pins; three times a day is even better.
If you create images with Pinterest in mind, you can reach an audience that is interested in what you have to say and show, which will make it easier for them to click through and buy your products or services.