What is The best time to post on social media?
There is no one-size-fits-all answer to the question of when is the best time to post on social media, as the timing will vary depending on your target audience and their habits. However, there are some general rules of thumb that you can follow to increase your chances of reaching more people and getting more engagement with your posts.
Below are the most common social media channels, along with their best time to post information, based on data from Facebook and Twitter's advertising platform.
The best time to post on social media
As you can see above, Friday is the overall best day to post on Facebook. As for the optimal times of day to publish content on this channel (in order of potential reach), your best bet is to publish in the mornings between 6-10am, midday (12 - 2pm), or evenings between 6pm and midnight.
From Tuesday to Thursday (US Eastern time) is when you'll get the most engagement on Facebook.
As for Twitter, Monday, Wednesday, and Friday are great days for posting content, while the best times of day to tweet are between 1pm and 3pm (US Eastern time).
Keep in mind that these findings may vary depending on your target audience - for example, if you're targeting young people, you may find that Wednesday and Thursday evenings work better for you than the midday hours. So do some research into your target market before deciding on a schedule for your social media posts.
You can also use Hootsuite or Sprout Social to schedule posts throughout the week, helping you stay consistent and organized - a crucial component of successful social media marketing.
Using a tool like this will help ensure that even if you can't post yourself at the best time, your content will still get out there.
Start experimenting with different posting times and see which ones work best for you and your target audience!
Let's start with the most common demographic: millennials. This generation spends a significant amount of time online, so it's important to know when they're on social media. According to the Pew Research Center, 18- to 29-year olds use Facebook at least once a day compared with just 6 percent of Americans over 65 - that's almost three times as much! This group is also known for watching videos online, so Facebook Live performs well with millennials in particular.
Twitter is also popular with millennials; in fact, they're the most active age group on the platform. They're also more likely than any other generation to use Snapchat.
If you're targeting a different demographic, like mothers, you'll want to post at different times. A report from BabyCenter found that moms are busiest in the morning, so that's when you'll want to post content that will grab their attention. They're also more likely to be on social media in the evening than dads are.
So, as you can see, there's no one answer to the question of when to post on social media - it depends on your target audience! However, if you want to get in touch with millennials or moms, the best bet is to post when they're active on social media. This will help your posts reach more people and boost engagement - which isn't a bad thing!