Tips for engaging with your audience on all platforms (Facebook, Twitter, Instagram)
The biggest benefit of social media for marketing purposes is that it offers the ability to engage with your audience on a more personal level. It allows people who 'like' or 'follow' you to connect, and it creates a space in which they can become the consumer's friend rather than a company.
The challenge comes from marketers trying to connect with an audience that is constantly bombarded with messages from other companies. The effect of this is the consumer has become largely immune to marketing messages, and this won't change unless you take steps to ensure that your posts stand out from the crowd.
There are several ways in which you can do this, none of which are particularly difficult or time-consuming. To get the most out of social media for your business it's important to make sure that your content is targeted towards people who would be interested in it. This way social media becomes less about marketing, and more about intelligent advertising which entertains while attracting potential customers - think about the Super Bowl ads!
While it might feel like you're 'spamming' your friends and followers with promotional posts, it's important to remember that people are more likely to be interested in the post is something that they would want to read.
Here are a few tips for engaging with your audience on all platforms:
- Make sure your posts are interesting and relevant - nobody wants to read about products all the time!
- Use images and videos - these are more likely to be shared and get attention
- Keep your tone friendly and informal - people respond better to this type of communication
- Plan your content - this will help you stay on track and ensure that your posts are consistent
- Use hashtags and keywords to help people find your content - this will also help you measure the success of your posts
- Respond to comments and queries as quickly as possible - customers will appreciate the attention!
Social media is a powerful tool for businesses, but it's important to use it in the right way. By following these tips, you can ensure that your posts are seen by the right people and that you're engaging with your audience in a way that benefits both you and them.