What Is Digital Marketing?

What Is Digital Marketing?

Digital marketing is the promotion of products or brands using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Why Digital Marketing Become Famous?

It has become so popular because it is so easy to track where users go on pages. It gives companies more flexibility in how they market their product without spending too much money hiring employees for campaigns. Digital marketing can help build a brand's reputation by aiding with search engine optimization (SEO) through the use of various social media outlets like Twitter and Facebook. Another benefit of digital marketing is that advertisers do not have to share as much information about their consumers with main stream media which helps protect consumer privacy. Consumers are tracked through specific digital marketing techniques like usage of cookies and using the consumer's browsing history. Digital marketing has increased in uses with more than 65 percent of online marketers using digital channels (marketing via web, email, social media marketing and mobile devices) to promote their products. Online advertising is used across many types of media, including traditional TV and radio ads; billboards or posters; targeted banner ads; direct mailers, magazines and books—even the yellow pages.

Digital Marketing Strategies

Digital marketing becomes more effective by including promotional strategies like "free giveaways" or offering users exclusive content for signing up to join an e-newsletter list. By delivering unique content not available through mainstream media or on competitor sites, these third party websites become a successful venue for building brands and encouraging repeat visitors.

Social Media Digital Marketing

Digital marketing has become so popular because it is so easy to track where users go on pages. It gives companies more flexibility in how they market their product without spending too much money hiring employees for campaigns. Digital marketing can help build a brand's reputation by aiding with search engine optimization (SEO) through the use of various social media outlets like Twitter and Facebook. Another benefit of digital marketing is that advertisers do not have to share as much information about their consumers with main stream media which helps protect consumer privacy. Consumers are tracked through specific digital marketing techniques like usage of cookies and using the consumer's browsing history.

Digital marketing using digital channels

Digital marketing has increased in uses with more than 65 percent of online marketers using digital channels (marketing via web, email, social media marketing and mobile devices) to promote their products. Online advertising is used across many types of media, including traditional TV and radio ads; billboards or posters; targeted banner ads; direct mailers, magazines and books—even the yellow pages.

Vocabulary:

digital marketing 

-  the promotion of products or brands using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

seo- Search engine optimization

  - a type of marketing that involves increasing the amount of visitors to a website by getting more high quality (relevant) traffic from search engines like Google, Bing, Yahoo!, or Yandex.

overlay

- something additional or supplementary

incentivize 

- to provide with an incentive; motivate

cognizant 

- if you are cognizant of something, you are aware of it.

advertorial 

- advertising presented in the form of editorial material. It may be marked as an advertisement or not identified as an ad at all.

pertaining 

- having reference to; concerning  or pertaining  to:  a paper relating to recent research in environmental science.

banner ad 

- a web advertisement that is shaped like a banner and appears across the top or bottom of a web page.

direct mailer 

- advertising material sent to potential customers through the postal service. It may be in the form of a letter, postcard, or flyer.

opaque

 - not allowing light to pass through; not transparent  or translucent: an opaque curtain.

cookie 

- a small file placed on your computer's hard drive when you visit certain websites. The file is used to keep track of your visits and preferences.

browsing history

 - a list of websites that have been visited, including the dates they were visited and the length of time spent on site.